Raj Peddisetty is the Chief Digital Architect at Algarytm. Raj is a seasoned practitioner of Design Thinking, User Experience in Mobile, Ecommerce, Cloud, and Marketing automation. Raj brings 11 years of experience in SAP, Oracle for industries ranging from Wholesale, Retail to Manufacturing and Healthcare. Raj has helped global business transformation projects for Fortune 500 clients such as Wyeth Pharmaceuticals, The Dow Chemical Company, Colgate-Palmolive, National Gypsum, Medtronic, The Patterson Companies, Harland Clarke. Raj has an MBA from the University of Chicago Booth School of Business and is certified in Design Thinking by IDEO.